Disney theme park demand has fallen due to rising inflation. Some customers won’t pay the hefty price.
The most magical spot on earth is losing popularity.
The Walt Disney Company published quarterly earnings on Wednesday. The company had a great quarter due to streaming growth and in-theater hits like Inside Out 2. Disney’s theme parks were disappointing.
Disney Parks’ earnings were disappointing. Annual revenue rose 2% to $8.4 billion. Operating profit fell 3% to $2.2 billion. Disney’s CEO comments attributed this shift to “moderation of consumer demand” that “exceeded our previous expectations.”
Disney is not alone in slowing: This quarter, McDonald’s and Lamb Weston, its biggest food processor, reported lower demand due to inflation. The park profit sag persists. Disney commented that “demand moderation we saw in our domestic businesses in Q3 could impact the next few quarters.”
Disney’s profit relies on the Parks.
Disney Experiences, which includes its theme parks and cruises, has grown significantly in recent years. The division contributed 70% of Disney’s operational income in 2023, up from 30% a decade earlier. Many of these factors relate to post-pandemic travel. Disney offers a destination, thus travelers are more likely to spend a lot.
Disney’s quarterly results were good, but the Experiences profit drop could portend a travel boom slowdown. Consumers are still reacting to three years of inflation. Walt Disney World raised ticket prices by $10 in 2025.
Disney’s succession drama may depend on Experiences’ success. The entertainment corporation began seeking for a new CEO after former CEO Bob Iger replaced disgraced Bob Chapek. Josh D’Amaro, chairman of Experiences, is among the four finalists, according to Vanity Fair. A drop in Experiences operational earnings could hurt him.
Disney parks aren’t alone in lower demand due to the economy. While inflation has dropped to 2.97%, customers are still struggling from the past three years’ high prices, which peaked at 9.06% in June 2022. The rising cost of everyday goods reduces discretionary spending like travel. Even employment is slowing.
Fast food has also suffered from inflation-softened demand. McDonald’s, formerly the king of affordable food, raised prices to combat economic challenges. In five years, Golden Arches fries have cost 44% more. Buyers revolted, causing the first sales drop since the early pandemic. McDonald’s Free Fry Friday and $5 value meal promos are steadily attracting people.
The list continues. Lamb Weston’s Q2 EPS fell 74%; CEO blamed inflation-strapped clients for decreasing restaurant traffic. In the luxury market, excessive prices may make ultraexpensive apparel less desirable. Disney Parks may join these ranks this quarter. Disneyland can’t outrun inflation, it appears.
Enter the Most Innovative Companies Awards to be recognized as a world-changing company. Friday, October 4—final deadline.
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