This is OXO’s second incarnation after its Malaga headquarters’ success.
We don’t need to explain why a video game museum is as important as one for traditional arts, television, film, or gastronomy. The long history of the medium, its many forms, and its industry’s labyrinthine evolution from four engineers tinkering with a room-sized computer to the most profitable entertainment industry piece today.
The video game industry has taken so many forms, appealed to so many sensibilities, and pursued so many goals (from pure artistic creation to the creation of blockbusters that gross millions) that it can be hard to separate the wheat from the chaff. The medium’s evolution along with technology complicates things: if one doesn’t use emulators and other inventions (essential for conservation, confusing for dissemination), outdated systems can be a mess from a technical perspective, making the museum usable and understandable.
The new OXO Museum of Video Games in Madrid opens this week, and Santiago Bustamante, Cultural Director, says they’ve been “quite purist.” He says they want to take visitors to “the primal emotion and the original format” and that “at OXO everything that can be tried is in the original format, no emulation,” which shows how, despite wanting to be an open space for all audiences, the organization has taken care of the details when preparing the chronicle of obsolete technologies.
This OXO, located in Madrid’s Plaza de Callao, has two floors with a permanent exhibition spanning 70 years of video game history and a temporary one celebrating Playstation’s 30th anniversary. In a labyrinthine space, ‘Pong’, Out Run, Dinamic, a chapel honoring Kojima, a small arcade, a reminder of the console wars of the nineties, and rarely played systems like the Vectrex or the original ‘Tennis for Two’ coexist.
OXO: Origins
OXO was born in Malaga, not Madrid. Bustamante is a veteran video game journalist and distributor. After MoMA added video games to its permanent collection in 2012, Bustamante hosted exhibitions and gave talks at museums like the Thyssen and Prado about video games and art. After moving to Malaga, he met the Ramos brothers, collectors who helped him present the museum project to the Malaga Provincial Council. The museum opened in January 2023.
Like its Malaga counterpart, OXO Madrid has permanent and temporary exhibitions (the Andalusian version has featured exhibitions on legendary sagas like ‘Animal Crossing’ or ‘Final Fantasy’ or Dinamic’s 40th anniversary). “It was a natural evolution to think about opening an OXO in Madrid,” Bustamante says: “It was approached with the same philosophy: in the heart of the city and located in a building with personality.”
The museum is informative, so it’s more of a meeting place for families interested in the subject and a link between generations than an archaeological storehouse for experts. However, OXO is based on knowledge, from testing consoles with tube screens, small monitors, and other retro devices to contextualizing games with explanatory texts in the installations.
“We don’t want to treat video games as a niche,” Bustamante says, because you can find deeper dives into the medium online and at more specialized exhibitions in hardcore environments (retro fairs, gaming events). However, this is a great way for the young (or old) to introduce a medium that, as shown by OXO’s impressive installations, is as multiform and varied as it is museum-worthy. This one arrived in Madrid.
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